Committee Submit Abstract Register Sample Abstract

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Prof. Barbara Bennett

Professor of English, North Carolina State University, USA

Madona Mikeladze

Doctor of Education, Associate Professor, Department of Pedagogical Science, Batumi Shota Rustaveli State University, Georgia

Prof. K. Krishnan

Professor of Archaeology (Retired)., Department of Archaeology and Ancient History, Faculty of Arts, The Maharaja Sayajirao University of Baroda, India

Prof. Solomon E.Salako

Liverpool Hope University, Liverpool, UK

Overview

This conference convenes marketing scholars, practitioners, and industry leaders to explore evolving trends, strategies, and research in marketing. Focus areas include consumer behavior, brand strategy, digital and social media, analytics, services marketing, international market dynamics, and responsible marketing practices emphasizing sustainability and ethics.

Structure and Sessions (Who Does What)

• Opening & Keynotes: Influential marketing leaders and academics share strategic insights and evolving marketing paradigms.
• Technical Sessions: Peer-reviewed presentations on consumer insights, branding, digital campaigns, analytics, and global marketing challenges.
• Workshops & Tutorials: Interactive skill-building sessions on digital marketing tools, marketing analytics, brand storytelling, and ethical marketing.
• Panel Discussions: Experts debate current challenges in sustainability, ethical branding, global market adaptation, and data-driven marketing.
• Poster Sessions: Emerging researchers and students present empirical studies and innovative marketing campaigns with audience feedback.
• Awards & Closing Ceremony: Recognizing best papers, campaigns, and overall contributions.

Participate and Contribute (Who Benefits)

• Academics & Researchers: Present cutting-edge research, receive critical feedback, and build collaborative networks.
• Marketing Professionals & Brands: Gain insights into consumer trends and innovative strategies to enhance brand value.
• Students & Early-Career Marketers: Develop skills, showcase work, and enhance career opportunities.
• Policy Makers & NGOs: Understand ethical marketing frameworks and sustainability impact measures.

Benefits for Attendees

• Certificate of participation issued based on session engagement and feedback.
• Digital memento recognizing conference participation.
• Opportunities for abstracts and full paper publication in indexed journals including Scopus, CrossRef, Web of Science, Elsevier, and SCI journals.
• Awards for best research paper, campaign, and participant engagement.
• Access to recordings and materials post-conference.
• Structured networking and mentoring facilitating knowledge exchange.

Abstract Topics / CFP Tracks – Registration

• Consumer behavior theories and empirical research.
• Brand management strategies and innovations.
• Digital and social media marketing effectiveness.
• Marketing analytics, data science, and AI applications.
• Services marketing challenges and solutions.
• International marketing environments and strategies.
• Sustainability and ethical marketing practices.
• Customer experience management and personalization.
• Emerging marketing technologies and platforms.
• Submissions undergo peer review; accepted abstracts and papers presented live or recorded, with publication on registration.

Detailed Program Grid (2 Days) — Online Conference (with Breaks)

Conclusion: This conference fosters research excellence, practical marketing insights, and ethical leadership to empower participants in the evolving marketing landscape.